Los Angeles County afterschool group, the Woodcraft Rangers, have created a program to help students improve their health by giving them the opportunity to run, jog or walk during scheduled fitness times with their leaders and families. From April 16th through May, 9th the group has issued a Run 4 Fun-n-Fit challenge in which the children will run laps to get fit and have fun while doing it.
Lynn Rolle, CEO of BōKU International, jumped at the opportunity to send Tammy Reese, the group’s Fitness and Nutrition Programming Consultant, 100 of the company’s new BōKU® Bars for the kids. “One of my most important goals is to introduce children to organic whole food nutrition in the hopes that they will use the knowledge to lead a healthier lifestyle into adulthood,” says Rolle. “Our BōKU® Bars are the perfect snack to give the kids energy for running, much better than anything sugary and nutrient depleted. Each bar contains 15 grams of Organic certified protein and BōKU® Super Food, so they are highly nutritious but still have a chocolate fudge brownie taste that I’m sure the kids will love!”
The BōKU Bar is tested gluten-free, wheat-free, dairy-free, soy-free, and non-GMO. The majority of the protein comes from Organic raw sprouted brown rice protein, one of the most hypoallergenic sources of protein, and the chocolate taste is from certified Fair Trade cacao.
BōKU International just launched their brand of bars in November 2010 and the response has been incredible. BōKU is doing their best just to keep them in stock, having sold nearly 5,000 cases in only five months.